Scena delivered the full scenic construction and installation for Reddit's Great British Bake-Off event in collaboration with Wonderland Agency—an immersive brand experience celebrating creativity, community, and Reddit's playful culture.
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Working from Wonderland Agency's creative direction, Scena constructed a bespoke Reddit Bakery environment that brought the brand's digital world into physical form. The build included a striking storefront façade with fully themed interior spaces, complete with detailed scenic finishes that captured Reddit's distinctive aesthetic and playful personality.
Scena engineered and built the professionally designed studio kitchen that hosted the live baking competition, led by celebrity chef Rosemary Shrager. The kitchen was constructed to balance full culinary functionality with on-brand visual presentation, ensuring it worked seamlessly for both practical cooking and as a compelling event centerpiece. The team also fabricated and installed the "Real or Cake" exhibition—custom display plinths and scenic props designed to showcase hyper-realistic cakes alongside actual objects, creating an interactive experience that blurred the line between illusion and reality.
Executed with precision and attention to detail, Scena's scenic construction provided the physical foundation for a vibrant, high-impact experience that combined entertainment, storytelling, and brand engagement. The event successfully brought together Reddit employees, moderators, and clients in an environment that seamlessly merged digital culture with tangible, crafted experiences.
Client: Reddit Creative
Direction and design: Wonderland Agency
Host: Celebrity chef Rosemary Shrager
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