Scena constructed BYD Group's stand at the 2026 Goodwood Festival of Speed — the largest in the event's 33-year history.
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Scena delivered the multi-level BYD Group stand for the 2026 Goodwood Festival of Speed, a 2,016-square-metre structure that became the largest in the event's 33-year history. The stand served as the official UK launch platform for the premium Denza marque and showcased eight new models across BYD's BYD, Denza and Yangwang brands, including the global debut of the all-electric Denza Z Coupe.
The stand was fabricated at Scena's Croydon workshop and delivered over seven weeks from start to finish, including four weeks of installation on site at Goodwood. The record-scale build drew on collaboration across multiple Scena workshops, with teams working through the technical and logistical challenges of delivering a multi-level structure of this size into a live festival environment.
The multi-level build integrated interactive Tech Zones demonstrating Vehicle-to-Grid and FLASH charging technology, alongside driving simulators and an off-road passenger ride experience. Installed at the Goodwood estate in West Sussex, the stand was open to the public across the four-day festival from 9–12 July 2026.
Produced for BYD Group in partner with Imagination, spanning its BYD, Denza and Yangwang brands.
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